Privacy
Policy
At From A to I, we believe privacy shouldn't be complicated.
If you use our website, sign up to our emails, purchase one of our digital products or otherwise interact with us, this Privacy Policy explains what information we may collect, why we use it and how we look after it.
We've kept it as straightforward as possible.
Who we are
From A to I is an Irish-owned digital education and e-commerce business providing AI education, digital products, courses, resources and related content to customers worldwide.
For data protection purposes, the organisation responsible for your personal information is:
- Legal Entity:
- Adamas Developments ltd.
- Registered in:
- Ireland
- Registered Address:
- 52 Manor Street, Dublin 7, Ireland, D07 A0D0
- Company Number:
- 616474
- VAT Number:
- IE 3510528RH
- Email:
- contact@fromatoi.org
For the purposes of applicable data protection law, we act as the data controller for the personal information we collect through our website and services.
What information do we collect
Depending on how you interact with From A to I, we may collect information such as:
Information you give us
For example:
- Name
- Email address
- Billing information
- Delivery/contact information where required
- Account/login information
- Information you provide when contacting us
- Responses to surveys or forms
- Feedback or testimonials
- Information you provide when subscribing to our newsletter
Purchase information
If you purchase one of our products, we may receive information necessary to process and manage your order, such as:
- Product purchased
- Order date
- Amount paid
- Customer name
- Email address
- Transaction reference
Payment-card details are generally processed by our payment provider rather than stored directly by From A to I.
Information collected automatically
When you visit our website, certain technical information may be collected automatically.
This can include:
- IP address
- Browser type
- Device type
- Operating system
- Pages visited
- Approximate location
- Website activity
- Referring website
- Date and time of visits
Some of this information may be collected through cookies or similar technologies.
The exact information collected will depend on the settings and services connected to the website.
How we use your information
We use personal information for sensible business purposes, including to:
- Provide our website and services
- Process orders
- Deliver digital products
- Provide access to courses or customer areas
- Respond to enquiries
- Manage customer accounts
- Send transactional emails
- Send product updates
- Improve our products
- Improve our website
- Understand how visitors use our website
- Prevent fraud and misuse
- Maintain website security
- Meet legal and accounting requirements
- Send marketing communications where permitted
We don't collect personal information simply because we can.
Why are we allowed to use your information
Data protection law requires us to have a lawful basis for processing personal information.
Depending on the circumstances, we may rely on:
Contract
Where we need information to provide something you've purchased or requested.
For example, delivering your digital product.
Consent
Where you have specifically agreed to something.
For example, signing up to receive certain marketing emails.
You can withdraw consent at any time.
Legal obligation
Where we need to keep or disclose information because the law requires us to.
For example, certain financial and accounting records.
Legitimate interests
Where processing is reasonably necessary for our business and doesn't unfairly override your rights.
For example:
- Website security
- Improving our services
- Understanding how customers use our products
- Managing our business
- Preventing fraud or misuse
The Irish Data Protection Commission identifies these as recognised GDPR legal bases for processing personal data. Data Protection Commission
Emails and marketing
If you choose to join the From A to I mailing list, we may send you information about:
- New products
- AI resources
- New courses
- Offers
- Updates
- Useful AI content
- Events or challenges
- From A to I news
We don't want to fill your inbox with rubbish.
You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or contacting us directly.
Where marketing consent is required, we will obtain it in accordance with applicable law.
Your purchases
When you purchase a From A to I product, we need certain information to complete the transaction and provide your product.
This may include your name, email address and payment/order information.
We may use third-party payment and e-commerce providers to process transactions.
These providers may process your information in accordance with their own privacy policies.
Squarespace
Our website is hosted and operated using Squarespace.
Squarespace may process certain information relating to visitors and website activity in order to provide its services.
Squarespace also provides tools relating to privacy, cookies and GDPR compliance, but the actual data collected through our website depends on how we configure and use those tools. Squarespace Help
Third-party services
From A to I may use selected third-party services to operate the business.
These may include providers for:
- Website hosting
- Payment processing
- Email marketing
- Analytics
- Customer support
- Digital product delivery
- Course hosting
- Advertising
- Social media
- Website security
- Cloud storage
Examples may include Squarespace, payment providers, email platforms, analytics services and social-media platforms.
We only use third-party providers where we consider them appropriate for the service they provide.
Where those providers process personal information on our behalf, they may be subject to contractual and legal obligations concerning that information.
Cookies
Our website may use cookies and similar technologies.
Cookies are small files stored on your device that can help websites function properly and understand how visitors use them.
We may use:
Necessary cookies
These help the website operate.
Analytics cookies
These help us understand website traffic and improve the site.
Marketing cookies
Where used, these may help us understand advertising performance or show more relevant advertising.
Not all cookies require consent. Where applicable law requires consent for non-essential cookies or tracking, we will ask for it.
Squarespace provides cookie-management functionality, including cookie banners and consent controls. Squarespace Help
You can also manage cookies through your browser settings.
For a more detailed breakdown of the cookies used on the website, see our Cookie Policy.
Social media
From A to I may have accounts on platforms such as:
- TikTok
- YouTube
If you interact with us through these platforms, the relevant platform may collect and process information about you according to its own privacy policy.
We do not control how those platforms process your information.
Who do we share information with
We do not sell your personal information.
We may share information where reasonably necessary to operate From A to I.
This may include sharing information with:
- Payment processors
- Website providers
- Email providers
- Course/digital-product platforms
- IT and hosting providers
- Analytics providers
- Professional advisers
- Accountants
- Legal advisers
- Government authorities where legally required
We only share information where there is a legitimate reason to do so.
International data transfers
Because From A to I is an international business, some of our service providers may operate outside Ireland or the European Economic Area.
Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is handled in accordance with applicable data protection law.
This may include using recognised safeguards such as Standard Contractual Clauses or relying on an applicable adequacy decision.
How long do we keep your information
We don't keep personal information forever.
We retain information for as long as reasonably necessary for the purpose for which it was collected.
Some information may need to be retained for longer because of:
- Accounting requirements
- Tax requirements
- Legal obligations
- Dispute resolution
- Fraud prevention
- Legitimate business records
When information is no longer required, we will take reasonable steps to delete it or anonymise it.
How we protect your information
We take reasonable technical and organisational measures to protect personal information against:
- Unauthorised access
- Loss
- Misuse
- Alteration
- Unauthorised disclosure
However, no online service can guarantee that information transmitted over the internet will be completely secure.
Your data protection rights
Depending on the circumstances, you may have rights including:
Right of access
You can ask for a copy of personal information we hold about you.
Right to correction
You can ask us to correct inaccurate information.
Right to deletion
You can ask us to delete your personal information where applicable.
Right to restrict processing
You may ask us to restrict how we use your information in certain circumstances.
Right to object
You may object to certain types of processing, including some direct marketing.
Right to data portability
In certain circumstances, you may request your information in a portable format.
Right to withdraw consent
Where we rely on your consent, you can withdraw it at any time.
These rights are subject to the conditions and limitations contained in applicable data protection law. Data Protection Commission
How to contact us about your data
If you have a question about your personal information or want to exercise one of your rights, contact:
From A to I
- Email:
- contact@fromatoi.org
Subject: Data Protection / Privacy Request
We'll aim to respond within the timeframe required by applicable data protection law.
Complaints
If you have a concern about how we have handled your personal information, please contact us first.
We'd much rather have the opportunity to understand the problem and put it right.
You also have the right to complain to the relevant data protection supervisory authority.
For an Irish data controller, this is generally the:
Data Protection Commission (DPC)
Ireland
The DPC is Ireland's supervisory authority for GDPR. Data Protection Commission
Children
From A to I is primarily intended for adults.
We do not knowingly collect personal information from children where doing so would be unlawful.
If you believe a child has provided us with personal information inappropriately, please contact us.
Changes to this privacy policy
From time to time, we may update this Privacy Policy.
This might happen when:
- We introduce new products
- We add new technology
- We introduce new marketing tools
- We change our payment providers
- We add new services
- Privacy laws change
- The way we process information changes
The latest version will always be published on this website.
The date at the top of this page shows when it was last updated.
The Irish DPC recommends treating privacy policies as dynamic documents that are reviewed and updated as processing activities change. Data Protection Commission
The From A to I approach
We believe privacy should be straightforward.
We collect what we need.
We use it for legitimate purposes.
We don't sell your personal information.
We protect it as reasonably possible.
And we respect your rights.
That's the From A to I approach.